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Study: Tablet Users Are More Attentive and Tablet Ads Generate Better Recall [INFOGRAPHIC]

See on Scoop.itEPIC Infographic

Key takeways

– Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall.
– 65% spend over an hour per day watching videos
– Consumers multitask less when using tablets when compared to others devices
– Tablets are usually used for “me-time”
– After eating, smartphone is the #2 distraction to a tablet user

See on


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This entry was posted on October 13, 2013 by in Social Media.
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