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Wildfire App shared 5 best practices to increasing the earned media and with Quiz as the type of content that get the most engagement.
– 82% of users that clicked on a friend’s news feed post about a quiz they’d taken went on to take the quiz themselves.
– Coupons, giveaways and sweepstakes get the most entries and Facebook engagement.
Additional Resources: Forrester Defining Earned, Paid and Owned Media: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html
See on lp.wildfireapp.com