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Google has rolled out a new ad App Promotion Ad that allows users to download your app from iTunes or the Google Play Store, adding to their already impressive line-up of mobile innovations.
They’ve also rolled out a new mobile app promotion ad template for advertisers to easily create the new App Promotion ads.
The New App promotion ads are like the next version of click-to-download ads which have existed for several years now.
The new App Promotion Ads are only available if you’ve upgraded to enhanced campaigns. Google recommends that advertisers create new new app promotion ads to replace the older, existing click-to-download ads, in order to take advantage of new built-in, smarter ad-targeting capabilities of the App Promotion Ad.
Helpful step by step guide on how to get started on mobile app advertising and extension.
See on www.wordstream.com