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Why Do Facebook Users ‘Like’ Pages? Comparing 2010 to Today [INFOGRAPHIC]

See on Scoop.itAwesome Infographics

The most successful businesses thrive because they understand their customers at a deep level.  The most successful Facebook pages are no different.  So let’s look at a question that isn’t asked often enough: Why do Facebook users like Pages

 

The two infographics from Lab42 and ExactTarget show the motivations that users attributed their ‘likes’ to, in order from highest to lowest:

40% to receive discounts and promotions39% to show my support of the company to others36% to get a “freebie”34% to stay informed about the activities of the company33% to get updates on future products30% to get updates on upcoming sales29% for fun or entertainment25% to get access to exclusive content22% someone recommended it to me21% to learn more about the company13% for education about company topics13% to interact
See on blog.getpostrocket.com

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This entry was posted on January 10, 2013 by in Social Media.
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