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In survey by GlobalWebIndex in 2011, they found out that The Philippines leads the world in social media usage. Below is the Social Networking Usage in the Philippines for 2011 – 2012.
Facebook remains the favorite social networking site of the Filipinos with over 28 million of its population registered in the said social networking site, with 52% of Facebook users in the Philippines are female from the ages 18-24, followed closely by users ages 25-34.
In a quantitative survey by Buddy Media, which includes 125 marketers in the Asian Region (including Philippines), advertisers are likely to include more social media spending in the next two years and 27% of the respondents plan to work with a partner in the near future.
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