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Branding is important for every business. A study of the world’s top 100 brands (determined by brand value) analyzed each brand’s logo and found the following in this infographic created with Marketo.
Studies have shown that a product’s color influences 60 to 80 percent of a customer’s purchasing decision, meaning color can make or break a product.
Color is the first thing a consumer will notice about your logo.
What do the brand colors mean?
Red – Red evokes a passionate and visceral response. Popular brands with red logos are Coca-cola, Shell, Xerox, Canon, Lego, Toyota, Oracle, TESCO.
Purple – Sophisticated yet mysterious. Popular brands with purple logos are FedEx and Yahoo!
Blue – Most popular choice for a brand color. Social networking giants are dominantly colored with blue like Twitter, Facebook and LinkedIn.
Green – Synonymous to calm, freshness and health. Popular brands with green logos are Starbucks and TicTac.
Yellow – Communicates hope and optimism. Popular brands with yellow logos are Ferrari, Cat, DHL and Good Year.
Brown – Speaks of earthly simplicity as well as strength and durability. Popular brands with brown logo is Louis Vuitton.
Black – Used by companies to boast classic sophistication. Popular brands that use the color black for their logos are Apple, IBM, Microsoft, L’Oreal, Zara.
Full graphic here: http://ijustdid.org/2012/07/what-do-brand-colors-mean
See on ijustdid.org
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