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If you’re a company, especially a local one, and you’re not monitoring your reputation online with reviews – it may explain a lot. If you have problematic reviews, they will drag your sales down. Consumers love reviews and use them to a make purchase decisions every day. Your reviews don’t have to be perfect, but they do have to be trustworthy and well-written. If you have some rough ones that don’t represent your products or services well, you’ll want to get to work requesting them from customers who love you.
Here are some great stats from this infographic from Demandforce on reviews.
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