Collection of Best Infographics

Nothing but the best infographics on the web

Social Media and the Power of Peer Influence [INFOGRAPHIC]

See on Scoop.itAwesome Infographics

Consumers trust recommendations from peers from over all forms of advertising but content really spreads 5 to 1 on Twitter and 9 to 1 on Facebook. It makes sense because Facebook is a social network where ties are usually closer (relatives, colleagues, family) than that connections made on Twitter (fellow networkers, marketers, curators, celebrity, etc).

 

In What Ways Are We Influenced in our Buying Decisions?

People’s buying decisions are likely to be influenced through the following:

1. 70% – A friend or family member suggested it online (almost always through Facebook)
2. 61% – A friend or family member suggested it in person or by phone (It’s funny how Facebookrecommendation actually beats in-person recommendation)
3. 59% – Read about it from an online article
4. 49% – Learned about it from an advertisement (magazine/TV,Radio,Online ad)
5. 32% – Recommended by someone followed on Twitter

 

Full graphic here: http://ijustdid.org/2012/06/social-media-influence/

See on pinterest.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 19, 2012 by in Social Media.
%d bloggers like this: