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Have you ever thought of training your employees on how to handle your social media? The people that are already on your payroll could actually become your brand’s advocates and your ears on the social media should they be given the proper training.
Of course there are debates whether to hire a third-party firm to handle social media or to keep it in-house. Both options have pros and cons, one with more benefits on some areas than the other.
However, in this case, it give your employees more sense of accountability, loyalty to your company if you would encourage them to speak for your brand by giving them proper training. Not that you’re going to give them additional responsibilities but to give them freedom to become your brand’s advocates by providing them the necessary training and orientation. Below are just some of the things you need to give your employees training and social media guidelines with:
Full graphic may be found here: http://ijustdid.org/2012/06/social-media-for-employees/
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