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The Presidential Race on Facebook: Who’s Leading? [INFOGRAPHIC]

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The U.S. presidential election is heating up, and President Barack Obama is winning by a landslide — on Facebook.

According to a study from social media analytics provider SocialBakers, the Commander in Chief had a dominating lead in May over Republican contender Mitt Romney, in terms of social media fan engagement.


As of today, Obama’s Facebook campaign page showed upwards of 27 million likes, quite a few more than Romney’s 1.8 million.

SocialBakers studied more than just numbers, looking at trends in the type of content that spurs fans’ actions. Facebook users were more engaged, the company said, when candidates highlighted successes, accomplishments, or even revealed a glimpse of their private lives, instead of sticking to drab campaign rhetoric.

“It will be interesting to see how that correlates to the election results in November,” Rezab said.

For more, see the infographic below.

Original graphic may be found here:,2817,2405848,00.asp

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This entry was posted on June 15, 2012 by in Social Media.
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